Whether you are an entrepreneur, brand manager, or marketer, maintaining a strong presence online is now crucial for marketing success. While SEO is still important, you must now consider how to develop a digital presence that is as effective as possible. What is a digital presence? It encompasses all the online activities that can reflect your brand or business, including your website, social media accounts, and email marketing. The aim is to establish a clear connection with potential customers and provide them with the information they need to connect with you. Why build a digital presence? The benefits of a digital presence are numerous. A recent HubSpot Blog post highlights how maintaining a strong Digital Rise can give you a competitive edge: E-commerce platforms make it easy to sell your products online, Digital marketing allows you to target the right audience when you want to promote your business, and Social media allows you to connect with potential customers and prospects through free, engaging content. What makes up a digital presence? There are four key areas of your digital presence that you need to keep in mind: A memorable brand name A website that is user-friendly and stands out from the competition A social media footprint that includes the right content and engagement Email marketing that connects with potential customers and prospects Your website is your most powerful digital asset. When potential customers find your site, you want them to stick around for a while and do some research or take a call before they leave. Create a memorable brand name and website that is easy to navigate and provides the information the customer is looking for. Website: Design and content strategy An effective website will engage the reader and keep them coming back for more. When someone lands on your site for the first time, you have about three seconds to grab their attention. In that short space of time, you must establish rapport, credibility, and trust. To do this, you need to ensure that your website has: Simple, easy-to-use design An effective call-to-action (CTA) Content that is useful, relevant, and interesting Mobile-friendly design Well-thought-out content that is interesting, valuable, and useful No matter what type of business you are in, you must keep up with the latest trends and technologies to stay competitive. By taking the time to invest in a quality website that is easy to navigate and offers valuable information, you are investing in your business' future. Customers will find you, understand your industry, and be eager to work with you. Social media: Content strategy and community building Now, more than ever, business owners understand the power of social media. According to HubSpot Blog research, 66% of businesses have used social media to generate leads and drive business growth. If someone is discovering your company or brand on social media, you have the opportunity to engage with them and show them how your product or service can help them. Your social media accounts, whether you are actively using them or not, are an extension of your brand. For this reason, it is important that you build a following by posting regularly and engaging with your audience on a variety of platforms. To find the right people to engage with, consider using tools like Twitter's Search API to find the most influential people in your niche. You can also use social media to create the right atmosphere for your brand. If you notice, some brands have a specific tone and style when it comes to their content. For example, Spotify largely focuses on music-related posts, Uber frequently shares news articles, and Airbnb promotes travel deals and offers. When you create relevant content and engage with your audience, you are giving them a valuable experience that makes them likely to repurchase your product or service or tell their friends about you. You are establishing yourself as an expert in your industry and giving people the information they need to find success with your product or service. LinkedIn: Build a professional network Do you use LinkedIn to find employees, recruiters, or other business connections? You're not alone. Today, 66% of businesses have a presence on LinkedIn and over 40% use the platform to find leads or potential employees. If you have a business network already on LinkedIn, consider making it the core of your marketing strategy. Visit the LinkedIn Company Pages of your favorite brands and businesses to see how they are engaging with their audiences on the platform. When a person lands on your LinkedIn profile, you have three seconds to make a good impression. To do this, you need to ensure that your LinkedIn profile is complete, accurately represents your brand, and has an effective call-to-action. The most important thing is that you must make sure that your content is valuable and interesting to the person reading it. If someone clicks on your link or downloads your PDF, you want them to come back to your site, find what they were looking for, and continue to engage with you. Email marketing: Stay in touch with current and prospective customers Did someone unsubscribe from your email list? Did someone miss your sales email? If so, it's time to start worrying. A recent Radicati forecast predicts that email marketing will be worth $16.46 billion annually by 2025. Whether you sell products online or offline, email remains one of the most effective ways to stay in touch with customers and potential new customers. To make sure that you are doing everything possible to keep your current clients and gain new ones, consider using software like HubSpot to create and send out automated email campaigns. This way, you can ensure that you are keeping up with all of your marketing needs, without having to worry about forgetting to send an email or becoming overwhelmed by the volume of messages. If you have an email list of more than 500 names, you can enter email marketing into HubSpot, and we'll take care of the rest. You can segment your list based on interest and send them personalized messages to inspire them to action. You can even create automated email campaigns based on specific calendar dates or events. This way, you can ensure that you are reaching your target audience, increasing your chances of getting a positive result from your email marketing efforts. The rise of digital marketing success In 2022, digital marketing will still be important, but you must also consider how to leverage online platforms and data to gain more customers and increase your revenue. By taking the time to invest in a quality website, social media, and email marketing campaigns, you are investing in your business' future. The right platform, with the right content, can increase your conversion rates and revenue significantly.
Digital Rise
